Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.
The end of the craze was just as swift and extremely devastating, with rare Beanie Babies deemed worthless as quickly as they'd once been deemed priceless.
With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. In the annals of consumer crazes, nothing compares to Beanie Babies. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. Bestselling author Zac Bissonnette has gathered more than seventy-five jaw-dropping gems, including risk-management advice from the man who triggered the worlds largest hedge fund collapse and tips from gay-prostitute-patronizing pastor Ted Haggard on how to build a marriage that lasts a lifetime.
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